Tuesday, July 19, 2005

Leaner 'Rock Star' is still a stumbler



courtesy of MediaLife:

It was a gamble for CBS to schedule an unproven reality show on three nights a week, and now the network is paying. It shaved “Rock Star” from 60 supersized minutes last week to a half hour last night, and based on last night’s ratings that was a good decision. “Rock Star” averaged a 2.5 adults 18-49 rating, according to Nielsen overnights, fumbling a quarter of its 3.3 “Two and a Half Men” lead-in. “Rock Star” was about even to last week’s 2.4 premiere rating, though that was over an entire hour. The network had hoped that “Rock Star” would be at least the next “Big Brother,” which also airs on three nights. But after it fell to a 2.1 rating for last Wednesday’s elimination episode, CBS knew things were grim. “Rock Star” finished second in its timeslot last night, 26 percent behind timeslot leader “Hell’s Kitchen” on Fox.

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