Doritos asks public to chip in for its Super Bowl adDoritos has given up on big-name stars and fancy directors for its 2007 Super Bowl ad. This year, the company is asking Doritos-loving members of the public to create their own 30-second spot. The company will then use the winning ad as its spot during the Super Bowl. The competition works like this: Member of the public will be able to download guidelines from the company’s site. Then, after creating their masterpiece, these wannabe filmmakers can post their entry on the web at Yahoo Video. Ads submitted between Oct. 2 and Dec. 1 will be considered. Then in January the five best ads will then be put to a public vote on the web. The ad that garners the most votes will air during the game on Feb. 4, 2007.
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