Even the strippers get cleaned up!
Tonight A&E begins airing reruns of the acclaimed crime drama, scrubbed up for basic cable with less cursing, less violence and less sex but the same compelling plotlines and whip-smart dialogue.
The show’s first appearance outside HBO comes four months before the mob drama returns for its final eight original episodes in April and could lead to an uptick in viewership if people who had never watched the show before become fans.
A&E paid a bundle, a record $2.5 million per episode, to acquire rights to the show’s 86 episodes. It took a year for the editing team from HBO and A&E to clean up the episodes, including popping bathing suits on the Bada Bing strip club dancers, and A&E has rolled out a very aggressive ad campaign to promote “Sopranos,” which will air back-to-back episodes Wednesdays at 9 p.m.
A&E is also hyping the show with an online “Sopranos Connection” game that promises $100,000 to the winner. Players must collect game pieces from “Sopranos” ads that run online, in magazines and elsewhere, which help them predict the plot of the episode.
Courtesy of MediaLife Magazine
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