Below is a link to an article from The Gothamist about how much the new Giants/Jets Stadium would cost to be named after a corporation. This might be taking advertising and marketing to a new extreme because of the highest price tag associated with having your name on the stadium, stadium being sponsored by a corporation for the most money ever paid, but also because the interior of the stadium is being sponsored as well.
http://gothamist.com/2008/02/11/marquee_marketi.php
The only new stadium in the area to not have, or need, or want a corporate sponsor...
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